Surfing world League (WSL) and TAG Heuer replica, announced today the watchmaker responsible for Switzerland as “Official timekeeper” of the Tower of big wave WSL (BWT). This multi-year partnership TAG Heuer campaign #DontCrackUnderPressure in the heart of the great wave see surfing as official tour watch and supported, the “Biggest Wave” components and “More great Wipeout” of the great wave of annual WSL grants to inject. Jean-Claude Biver, head of Division watch group LVMH and CEO of TAG Heuer has commented: “be unique, different and the first has always been my personal philosophy in my 40 years of activity, the development of products, marketing and sponsorship.” TAG Heuer is to plunge the first luxury brand in the world of surfing. Our motto #DontCrackUnderPressure integrates perfectly with the great wave WSL tour and makes our partnership with different and innovative. There is a strong impulse in connection with young people with the support of our friend Kai Lenny and his contagious enthusiasm of Tag Heuer Calibre 1887 Automatic. “If the big WSL wave Tower and big wave Awards acquired, we believed that this was an opportunity, some of the most inspiring athletes on a larger stage on the planet and their passions to raise ‘, said Paul Speaker, CEO of WSL. “This height has not only seen an increase in attention to this incredible sport but the League also has the option to partner with first class facilities. We are pleased to announce TAG Heuer official timekeeper of big wave surfing huge and we look forward to a long and fruitful partnership.
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