Category Archives: Cartier

The Classic Elegance within the New Drive de Cartier Moon Phases

If there is one complication that Cartier hasn’t used frequently throughout its history, it’s the moon phase. When Cartier really used a moon phase in a single in the watches, they frequently occasions preferred indicating it obtaining a hands as opposed to choosing more classical disc through an evening sky and moon about this that travels utilizing a cutout across the dial. But last year there’s unexpectedly the stunning Ballon Bleu obtaining a vintage moon phase, which year the complication got within the Drive de Cartier!

Drive de Cartier Moon Phases

Drive de Cartier Moon PhasesThe result’s very poetic. The Drive de Cartier lacks month or even date indication making the additional cost from the moon phase arbitrary within the practical sense. But that’s not what this Cartier is all about! It comes down lower to create, beauty, or getting the opportunity to plan your moonlight serenade inside the perfect time! For the similar reason, the Drive de Cartier Moon Phases can also be not fitted obtaining a seconds hands. It’s among individuals watches meant so that you can freeze the actual within an elegant moment, instead of enable the hurry each day existence rule you each second.

Drive de Cartier

Drive de Cartier Moon PhasesThe design is classical Cartier with Roman numerals, railroad track, along with a luscious guilloche pattern. For reasons unknown, Cartier perform magic with situation shapes that aren’t round. The Drive de Cartier isn’t any exception, getting its well-rounded tonneau produced situation it’s a very masculine watch, yet within the classical sense. The domed azure very amplifies that rather more. Really, the Drive de Cartier may have been the addition for that Cartier collection numerous men are really awaiting.

Drive de Cartier Moon PhasesWhile I call the moon phase complication poetic, Cartier hasn’t taken any short cuts to really make it. However. La Maison’s new automatic winding 1904-LU MC was created entirely in-house that is a so-known as astronomic moon phase. Meaning it really requires a manual one-day adjustment every 125 years. A apparent sign the great factor concerning this watch is much more than just skin-deep.

Drive de Cartier Moon Phases

Although a geniune classic statement in rose gold, the Drive de Cartier Moon Phases can also be available in steel, which makes it an attractive proposition for individuals guys who are searching for any stylish statement to accompany them every day.

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Cartier in deep waters

We knew all about the “king of jewelers and the jeweler of kings”. We were aware of its lofty ambitions in the world of haute horlogerie. We learned with interest of its drive to integrate a wide range of skills and we even guessed that the Maison, having built up such momentum, was unlikely to stop in its tracks, but very few among us imagined Cartier would soon be launching a diving watch.

And yet, with its new timepiece, Calibre de Cartier Diver, the Maison has not only taken a heady plunge into deep waters, but has also planned its dive to perfection. Far from being a sudden impulse, the preparation was a long and carefully considered process. In launching its Calibre watch in 2010, Cartier introduced a watch with strong and powerful lines to its collection. By the standards of the Maison, this was an imposing timepiece, robustly structured, and heralding a new creative direction. The Calibre collection, symbolizing “resolute masculinity” for Cartier, was now ready to welcome the two major variants of the sports watch: the chronograph (2013) and the diving watch (2014). To see Cartier launching the first diving watch in its history (42 mm case, unidirectional bezel, water-resistant to 300 m and equipped with the Maison’s 1904 MC caliber) and making a bold entrance to the world of the sports watch is to realize the progress made by the brand in just a few years.

Beyond the significance of this launch for Cartier, this new initiative must also be analyzed in terms of the place occupied by its two main rivals in the world of diving watches. Indeed, of the three giants of Swiss watchmaking—Rolex, Cartier and Omega—only the “king of jewelers” lacked the deep-sea appeal—a sector utterly dominated by Rolex.

With its new Calibre Diver, Cartier has revealed another intention—that of enhancing its essentially feminine, or elegant masculine image—by becoming a brand capable of more virile and masculine forays. This urge to break new ground reveals the importance of the launch for Cartier. Less in terms of sales (the diving watch, even if more commonly seen in cities or on beaches, remains a niche market) than in terms of image. For while Cartier clearly lacks the legitimacy (and makes no claim in that respect) of its rivals in the diving watch world—in which the position of Rolex seems unassailable—the arrival of the Calibre Diver is a powerful sign.

Beyond the marketing strategy, the arrival of the Calibre Diver is also designed to demonstrate two key qualities of the diving watch: reliability and robustness. In fact, while those who actually wear such watches for diving are few and far between, the aim is above all to assert the Maison’s know-how in terms of performance and sturdiness. In the watchmaking world, the diving watch is in fact considered to be the most resistant, so stringent are the constraints imposed on the timepiece. Besides accompanying divers as they head for the depths, the diving watch is designed to assert and demonstrate a number of qualities. For its part, the Calibre Diver satisfied the technical constraints for diving watches laid down by the standard ISO 6425, which set out eight reliability criteria and involve a rigorous battery of tests.

Having sought but not found the powerful and virile watch of their dreams at Cartier in the past, many men may well be tempted by this creation. The deep-sea war has begun.

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